Brazilian startup MyPharma2Go grows its healthcare ecommerce empire
MyPharma2Go started as an online portal for healthcare practitioners to bring in US supplements and OTC products to patients in Brazil. Thanks to Brazil’s shifting regulatory landscape, the start-up recently launched a direct-to-consumer portal.
The company’s new direct-to-consumer online supplements shop is called MundiHealth, and it will carry products that are no longer required to be registered in Brazil to be imported without a prescription, MyPharma2Go co-founder and CEO André Di Donato told NutraIngredients-LATAM.
“Whey, BCAA, creatine and other supplements in the sports arena can be imported directly by the consumer but still under some customs rules, such as amount of bottles configured for personal use and value under US$ 3,000,” he said.
Beyond its own online stores, the company recently forayed into the transaction segment with a platform called EasyMundi. It is an entirely separate endeavor within the business but is closely linked to MyPharma2Go’s strategy to become an ecommerce empire in the healthcare space.
MyPharma2Go has developed a plug-in for EasyMundi, which will allow international OTC and supplement brands to provide Brazilian buyers the option to pay using Brazil’s national payment methods—like how some companies outside of China now support payment using WeChat to allow easier commerce with Chinese shoppers.
“EasyMundi will attend not only to the health market, but will be a plug-in to allow any e-commerce in the world to easily ship to Brazil,” Di Donato said.